Cognitive and Emotional Processes of Metaphorical Cancer Communications

Cognitive and Emotional Processes of Metaphorical Cancer Communications

The proposed project offers a novel integration of growing research in psychology showing that metaphor is a mental tool that helps people to grasp abstract ideas in terms that are more concrete. Applying this research to cancer communication leads to the hypothesis that messages that use metaphor to compare cancer risks to concrete hazards, and to compare cancer prevention behaviors to concrete prevention practices, will elicit an energizing level of cancer worry and strengthen efficacy cognitions. This knowledge of how metaphor-induced emotions and cognitions interactively influence behavior suggests new strategies for creating metaphoric messages that will be uniquely effective at motivating behaviors that reduce cancer risk. 


Current Project
Start Date:
Finish Date:

Funded by

Project ID
NIH0071500

Project Administration

Principal Investigator:

Contact Information

785-864-8121
Fraser Hall
Room 445
University of Kansas
1415 Jayhawk Boulevard
Lawrence, KS 66045-7556

Project News

No results found